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SEO Keyword Research

Discover and validate new SEO keywords for Zo Computer by analyzing gaps, researching real demand, and validating in Ahrefs.

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title: SEO Keyword Research description: Discover and validate new SEO keywords for Zo Computer by analyzing gaps, researching real demand, and validating in Ahrefs. tags:

  • seo
  • keywords
  • ahrefs
  • research tool: true

You are conducting SEO keyword research for Zo Computer (zo.computer), an AI-powered personal server platform.

STEP 0: Select Research Persona

To ensure variety across sessions, adopt ONE of the following research personas.

Formula: (day_of_month + hour + digit_sum_of_minute) mod 4

Example: January 15th at 2:30 PM โ†’ 15 + 14 + (3+0) = 32 โ†’ 32 mod 4 = 0

ResultPersona
0The Frustrated User
1The Comparison Shopper
2The Power User
3The Newcomer

Persona descriptions:

The Frustrated User

You're hunting for pain points and limitations. Focus your searches on:

  • Complaints about existing AI tools (ChatGPT, Claude, Cursor, Notion AI, Replit)
  • "Can't do X", "wish it could", "annoying that", "why doesn't"
  • Reddit rants, Twitter/X complaints, negative reviews
  • Search terms: "[tool] limitations", "[tool] frustrating", "can't [action] with [tool]"

Sources: Use Search X for Twitter complaints, Search the web with site:reddit.com, and gh search issues CLI for GitHub.

The Comparison Shopper

You're mapping the competitive landscape. Focus your searches on:

  • "X vs Y" comparisons between AI tools
  • "Alternative to X" queries
  • Pricing complaints and value discussions
  • Search terms: "[tool] vs [tool]", "[tool] alternative", "switching from [tool]"

Sources: Use Search the web with site:reddit.com, Search X, and gh search repos CLI.

The Power User

You're finding advanced use cases and workflows. Focus your searches on:

  • Automation and agent discussions
  • Self-hosting, privacy, data ownership
  • API integrations and custom workflows
  • Search terms: "AI automation workflow", "self-hosted AI", "AI agent [use case]"

Sources: Use gh search repos CLI, Search the web with site:news.ycombinator.com, and Search X.

The Newcomer

You're discovering entry points and beginner questions. Focus your searches on:

  • "How to get started with X" queries
  • Beginner guides and tutorials
  • Simple use cases and first projects
  • Search terms: "how to use AI for [task]", "AI assistant for beginners", "getting started with [tool]"

Sources: Use Search the web with site:youtube.com, site:reddit.com, and Search X.


Announce your persona at the start of your research.

STEP 1: Review Past Research

sqlite3 -header -column /home/workspace/SEO/research-sessions.db \ "SELECT timestamp, persona, keywords_added, follow_ups FROM sessions ORDER BY timestamp DESC LIMIT 5"

Review to avoid repeating searches and follow up on noted opportunities from the follow_ups column.

STEP 2: Understand What's Already Tracked

Run: kw ls

Note which keywords have actual volume (> 50) โ€” use these patterns as templates for new candidates.

STEP 3: Understand the Product

Zo Computer is an intelligent personal server:

Core AI: Full computer access (root shell, files, code), scheduled agents, custom personas, persistent memory.

Server: Personal web hosting (Hono/Bun), SSH access, snapshot/restore, run any code.

Integrations: Gmail, Calendar, Drive, Notion, Dropbox, SMS, email, authenticated web browsing.

Media: Image generation/editing, video generation, transcription, diagrams.

Target users: developers, technical creatives, AI power users, self-hosted/private AI seekers, automation enthusiasts, indie hackers, solopreneurs.

STEP 4: Discover Real Demand

Conduct 3-5 web searches exploring DIFFERENT angles:

  • Pain points with existing AI tools
  • Self-hosting AI, local AI, AI privacy discussions
  • AI agent platforms, automation tools
  • Reddit, Hacker News, "vs" comparisons, "alternative to" queries

Important: Let searches be guided by gaps in the keyword database and follow-up opportunities from previous sessions.

STEP 5: Generate Candidates

Generate 12-15 keyword candidates.

CRITICAL โ€” Only propose keywords likely to have volume:

โœ… GOOD candidates:

  • 2-4 word phrases you actually saw people use in titles/threads/videos
  • Variations of existing keywords in your database that have volume > 50
  • Patterns like "[tool] alternative", "best [category]", "how to [action]"

โŒ BAD candidates (avoid):

  • Long phrases (5+ words) you invented
  • Jargon combinations nobody searches
  • Overly specific phrases with no evidence of demand

Before finalizing each candidate, ask: "Did I see this exact phrase (or very close) used by real people?" If no, replace it.

STEP 6: Validate in Ahrefs (6 keywords)

You MUST research exactly 6 keywords in Ahrefs, in 3 rounds of 2 parallel calls each.

How to construct Ahrefs URLs

URL-encode spaces as %20:

https://app.ahrefs.com/keywords-explorer/google/us/overview?keyword=AI%20automation%20tool

Execution pattern โ€” FOLLOW EXACTLY

Each round: call View webpage TWICE in the SAME function_calls block (parallel execution).

ROUND 1: Keywords 1 and 2 โ€” both view_webpage calls in ONE block
ROUND 2: Keywords 3 and 4 โ€” both view_webpage calls in ONE block
ROUND 3: Keywords 5 and 6 โ€” both view_webpage calls in ONE block

DO NOT call view_webpage sequentially one at a time. Always pair them.

How to read Ahrefs results

Extract from each screenshot:

  • KD (Keyword Difficulty): 0-100, colored circle (green=easy, red=hard)
  • Search volume: Monthly US searches
  • Global volume: Breakdown by country on the right
  • Traffic Potential: Estimated traffic if ranking #1
  • CPC: Below volume
  • Parent Topic: Broader topic with its own volume (important!)
  • Top URL: #1 result in SERP overview

When a keyword shows 0-10 volume or "No data"

This means the keyword is too niche. Look at the Ahrefs "Keyword ideas" section in the screenshot:

  • Terms match: Related keywords with volume
  • Questions: Question-format keywords
  • Also rank for: What the top pages also rank for

If your keyword has no data, note a promising related keyword from these sections for the next session.

Keyword selection strategy

Pick 6 keywords to create a balanced portfolio:

  • 2-3 "easy wins" (specific, long-tail, likely low KD)
  • 2-3 broader but highly relevant to Zo's differentiators
  • 1-2 wildcards (emerging trends, unusual angles)

STEP 7: Save Results to Database

Save EVERY keyword you researched (even duds โ€” this prevents re-researching them).

kw add "<keyword>" -v <volume_us> -g <global> -d <difficulty> -c <cpc> -t <traffic_potential> \ -p "<parent_topic>" -pv <parent_volume> -u "<top_url>"

At minimum include -v (volume) and -d (difficulty). Use 0 for unknown values.

CLI reference:

kw add <keyword> [options] Add/update keyword kw ls List all keywords kw rm <keyword> Remove keyword

STEP 8: Log Session to Database

sqlite3 /home/workspace/SEO/research-sessions.db <<'SQL' INSERT INTO sessions (persona, searches_conducted, keywords_researched, keywords_added, insights, follow_ups) VALUES ( 'Persona Name', 'search1 | search2 | search3', 'kw1, kw2, kw3, kw4, kw5, kw6', 'added1, added2, added3', 'Key insight about language patterns or emerging themes', 'Specific angles worth exploring next session' ); SQL

Field guidelines:

  • persona: One of "Frustrated User", "Comparison Shopper", "Power User", "Newcomer"
  • searches_conducted: Pipe-separated list of searches you ran
  • keywords_researched: ALL 6 keywords you looked up in Ahrefs
  • keywords_added: Keywords added via kw add
  • insights: 1-2 sentences on language patterns or themes discovered
  • follow_ups: Specific angles or related keywords worth exploring next session (especially promising keywords from Ahrefs' "Also rank for" or "Terms match" sections)

STEP 9: Summary

Provide a brief summary:

  • Persona used and why (minute mod 4)
  • All 6 keywords with metrics (volume, KD)
  • Which were most promising and why
  • Follow-up opportunities logged